White-Label Branding (Pro)
Replace the xSpeed Cache name, logo, and footer credit across the dashboard with your own agency branding.
What this does
White-Label changes the parts of the xSpeed Cache dashboard that your clients see. When it is on, the brand name and logo in the admin menu, the dashboard sidebar, page and tab titles, the setup wizard, and the footer credit all use your details instead of xSpeed Cache’s.
It does not rename anything behind the scenes. The page URL (?page=xspeed), the cache folder (wp-content/cache/xspeed), the saved option keys, and the nginx config snippet keep their original xspeed names. Those are infrastructure, and renaming them per site would break bookmarks, REST routes, and the cache drop-in.
Why use it
If you build and maintain sites for clients, this lets the performance dashboard look like part of your own product. Clients see your brand, not a third-party plugin.
Requirements
- xSpeed Cache Pro must be active.
How to set it up
- Open the xSpeed Cache dashboard in
/wp-admin/. - Go to the White Label module.
- Turn on Enable white-label.
- Fill in the fields you want to change (brand name, logo, footer credit).
- Save your changes.
Note: When Enable white-label is off, the default xSpeed Cache branding shows everywhere, even if the other fields are filled in.
Settings explained
| Setting | What it does | Default |
|---|---|---|
| Enable white-label | Turns the rebranding on or off | Off |
| Brand name | Replaces “xSpeed Cache” in the admin menu title, sidebar header, and page titles | Empty |
| Brand logo | Image shown in the dashboard sidebar and setup wizard instead of the xSpeed Cache mark | Empty |
| Footer credit | Credit line that replaces the default “Built by WPDeveloper” attribution on the Help & Support panel | Empty |
| Hide help / external links | Suppresses the external links and WPDeveloper attribution | Off |
Brand name replaces “xSpeed Cache” in the admin menu title, the sidebar header, and page titles. If you leave it empty, the dashboard falls back to “xSpeed Cache”. The name is never removed entirely.
Brand logo lets you upload or pick an image from the Media Library. It shows in the dashboard sidebar and the setup wizard in place of the xSpeed Cache mark. Leave it empty to keep the xSpeed Cache logo. A square image (SVG or PNG) works best.
Footer credit is an optional line that replaces the default “Built by WPDeveloper” attribution on the Help & Support panel.
Hide help / external links suppresses the external “Open ticket” link and the WPDeveloper attribution on the Help & Support panel, along with the docs link on the setup wizard. Use this when you do not want clients reaching out to WPDeveloper directly.
Best practices
- Set both a brand name and a logo so the dashboard looks consistent across every surface.
- Turn on Hide help / external links if you handle support for your clients yourself.
- Use a square image for the logo so it fits the sidebar cleanly.
Troubleshooting
My branding is not showing. Check that Enable white-label is turned on. The other fields have no effect while it is off.
The brand name shows “xSpeed Cache” even though I typed my own. An empty or blank brand name falls back to “xSpeed Cache”. Make sure the field is saved with your text.
The logo does not appear. Confirm the image is selected from the Media Library and saved. Only safe image URLs are used, so a broken or external link may be dropped.
FAQ
Does this rename the page URL or cache folder?
No. Internal identifiers like ?page=xspeed and wp-content/cache/xspeed keep their original names.
Can I check the current branding from the command line?
Yes. Run wp xspeed brand to show the resolved branding for the current site.
Related
- Multisite Network Dashboard
- Help & Support