The story
Couples pick wedding vendors the way they pick restaurants: a late-night scrolling session, twelve tabs, and a gut feeling. Priya’s planning studio kept ending up in the closed-tab pile — not because of her portfolio, but because her site made couples wait for it.
Galleries from thirty weddings, three fonts, an inspiration-board plugin, and a video reel — the site was a scrapbook that took nine seconds to open. The couples who waited loved it. Most didn’t wait.
Cached, converted, and lazy-loaded, the same scrapbook now opens instantly, and the inquiry form — the page that pays for everything — is prewarmed and first-paint fast. The shortlist sessions end differently now.