Hungry people check the menu. Once..

Maria’s trattoria gets found at 6:40pm by people who are already hungry. They want three things — the menu, tonight’s hours, and the reservation button — and they want them before the light turns green.

Her site had a full-screen video of pasta being tossed. Beautiful on the designer’s fibre connection; a fifteen-second wall on a phone in a parking lot. The menu PDF took another age. People gave up and picked the place next door with the ugly-but-instant site.

Now the video is a click-to-play poster, the menu is a cached page instead of a PDF, and the whole site serves as static HTML. Same food, same design — the table just gets booked at her place now.

Using xSpeed, make my restaurant site instant on mobile: cache every page, turn video embeds into click-to-play posters, lazy-load and convert images to WebP, and make sure the menu page and reservation link load in under a second. Verify the cache purges automatically when I edit the menu, then show me the before/after benchmark.

What happens: Menu, hours, and the booking link in the first paint; the pasta video still plays — for the people who tap it.