The story
Jonas shoots weddings. His portfolio is his sales team — and he uploaded it at full resolution, because compressing your best work feels like sanding down a sculpture. Forty megabytes of homepage later, couples on hotel Wi-Fi were gone before the first frame rendered.
The fear is always quality: “WebP will ruin my images.” It doesn’t — at portfolio sizes the conversion is visually lossless, and it cuts the weight to a third. Lazy loading does the rest: the first gallery row arrives instantly, the rest stream in exactly as fast as a couple can scroll.
His galleries still look like his galleries. They just open like Instagram now — which is what he was being compared to all along.