    Food & hospitality 

Slow sites pay OTA commissions.

Direct bookingsGallery-heavyGlobal visitors

Jump to the prompt The Elementor & page builders playbook

The speed brief

Who arrives

A traveller comparing you against an OTA tab

What they want

Rooms, photos, and the “book direct” price

How long you get

However long the OTA takes to load — and it is fast

5–15ms cached what xSpeed serves instead of PHP

The story

The Fairview Inn gets compared to a booking platform every single time — guests open the hotel’s own site and Booking.com side by side. The OTA is engineered by a thousand people to load instantly. If the inn’s site hesitates, the OTA takes the booking and fifteen percent.

Marek, who owns the inn, couldn’t out-engineer an OTA. He didn’t need to: his site had one job — room photos, availability, and a “book direct” button, faster than a guest’s patience. The booking engine iframe stays live; everything around it had no reason not to be static.

Direct bookings crept up two commission-free points that quarter. The site didn’t get prettier. It got there sooner.

When speed decides the outcome

Three beats. Everything xSpeed Cache does on this page is aimed at the gap between the second and the third.

The comparison

Your site is one tab; Booking.com is the other, and it never stalls.

The gallery

They want to see the room. Sixty full-size JPEGs is not how.

The commission

A slow direct site is a booking you pay fifteen percent for.

What a site like this actually needs

Not a redesign — three properties the site has to have before anything else matters.

Compete with OTA load times

The comparison tab is open; instant is the ante for booking direct.

Room galleries at scroll speed

Photography sells the room — converted and lazy-loaded, it stops costing the booking.

Live availability, static everything else

The booking engine stays dynamic; the other forty pages serve from cache.

The xSpeed features doing the work

Each one is a real setting with a real guide — nothing here is a marketing abstraction.

Page cache with exclusions

The site serves as static HTML; the booking engine flow stays fully live.

Read the guide

WebP/AVIF + lazy load

Room galleries at a third of the weight, streaming as guests browse.

Read the guide

CDN & Cloudflare

Guests plan trips from other countries — assets serve from an edge near them.

Read the guide

The exact prompt

Connect your site via xSpeed MCP or xSpeed Hub, then paste this into Claude or ChatGPT. It is written for this business, not a generic template.

COPY & PASTE

Using xSpeed, make my hotel site as fast as the OTAs guests compare it to: cache everything except the booking-engine pages, convert room photos to WebP with lazy loading, set up CDN delivery, and prewarm the rooms and offers pages. Benchmark before and after from a mobile profile.

What happens: Book-direct paints as fast as the OTA tab — without the fifteen percent.

Questions from Hotels & B&Bs

Yes. The engine’s own pages are excluded and stay live, while every brochure page around it — rooms, offers, location — serves as static HTML. Guests only touch the dynamic part at the final step.

It makes CDN delivery matter more: with assets served from an edge near the guest, the site is fast from Tokyo and Toronto alike. The prompt above includes it.

Keep reading

The full playbook

xSpeed for Elementor & page builders

Remove unused CSS, inline the critical styles, delay the scripts — same design, a fraction of the weight, zero broken sliders.

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Fast, for Hotels & B&Bs.

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