Buyers scroll forty listings. Slow ones get skipped.

Dana’s agency lists a hundred properties, each with twenty photos. Buyers binge them at night, flicking listing to listing — and every slow gallery is a listing effectively removed from the market.

The IDX plugin, the map widget, the mortgage calculator — each added seconds. New listings went up hourly, so nobody dared cache anything; someone once saw a sold property still showing, and caching got switched off for a year.

The answer was rules, not surrender: listing pages cached and auto-purged on update, galleries converted to WebP and lazy-loaded, the map delayed until a buyer touches it. A hundred listings, all instant, none stale.

Using xSpeed, optimize my real estate site: cache all listing pages with automatic purge on update, convert galleries to WebP with lazy loading, and delay the map and mortgage-calculator scripts until interaction. Confirm that editing a listing refreshes its cache, then benchmark a listing page before and after.

What happens: Every listing serves from cache, updates the second it changes, and the gallery keeps pace with a buyer’s thumb.