    Creative & events 

Tickets go on sale at ten. Everyone arrives at 09:59.

On-sale spikesTicket checkoutSchedule pages

Jump to the prompt The WooCommerce stores playbook

The speed brief

Who arrives

Everyone who wants a ticket, at the same minute

What they want

The schedule, the seat, and a checkout that holds

How long you get

The on-sale minute. There is no second chance.

5–15ms cached what xSpeed serves instead of PHP

The story

There is no traffic pattern in WordPress sharper than a ticket on-sale. A venue can spend a month at a few hundred visits a day and then take a year’s worth of concurrent load in a single minute, all of it pointed at two pages.

What makes it hard is that those two pages are opposite in kind. The event page — line-up, times, seating plan, directions — is completely static and identical for everyone. The checkout is per-person, stateful, and must never be cached at all.

Treating them the same is what breaks on-sale day. Serving the event page as prewarmed static HTML takes almost all of the load off the server, which leaves the capacity that remains for the checkout that genuinely needs it.

When speed decides the outcome

Three beats. Everything xSpeed Cache does on this page is aimed at the gap between the second and the third.

The on-sale

Ten in the morning, and a queue that formed before the page opened.

The load

Every visitor lands on the same two pages in the same sixty seconds.

The checkout

The one page that cannot be cached is the one under the most pressure.

What a site like this actually needs

Not a redesign — three properties the site has to have before anything else matters.

Static pages that absorb the crowd

Event and schedule pages are identical for every visitor and should cost effectively nothing to serve.

Checkout that stays personal

Cart, seat selection, and payment must be excluded from caching without exception.

Warm before the minute

A cold cache at 09:59 means the first hundred visitors each pay to generate a page. That is the wrong hundred.

The xSpeed features doing the work

Each one is a real setting with a real guide — nothing here is a marketing abstraction.

Page cache with store-safe exclusions

Event and schedule pages serve as static HTML while cart, seat selection, and checkout stay fully dynamic.

Read the guide

Cache preloader

Build the cache for every event page before the on-sale, so nobody in the rush generates a page.

Read the guide

Object cache (Redis / Memcached)

The checkout is the most query-heavy page you own; an object cache takes the repeated database work out of it.

Read the guide

The exact prompt

Connect your site via xSpeed MCP or xSpeed Hub, then paste this into Claude or ChatGPT. It is written for this business, not a generic template.

COPY & PASTE

Using xSpeed, prepare my venue site for a ticket on-sale. Benchmark it now, enable page caching with cart and checkout excluded, run the preloader across all event and schedule pages, and connect the object cache so checkout queries come from memory. Confirm that cart and checkout are never cached, then re-benchmark the event page and tell me the headroom.

What happens: Your AI warms every event page, confirms checkout is excluded, and reports the response time your event pages will hold the spike at.

Questions from Event venues & conferences

Yes, and it is the reason the checkout survives. Event, schedule, and venue pages are the same for everyone and take almost all of the traffic in an on-sale; serving those from cache is what leaves the server free for the cart and checkout, which are excluded and stay fully dynamic.

Run the preloader shortly beforehand, or put the event section on scheduled prewarming so it is always warm. Your AI can do this on request — "warm every event page now" — which is the last thing to do before tickets open.

Keep reading

The full playbook

xSpeed for WooCommerce stores

Static product pages in milliseconds, a cart that stays live, and a database that stays lean — store-aware caching out of the box.

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