The story
A toothache picks the dentist. Dr. Osei’s clinic had glowing reviews, but the site — services, team bios, an embedded booking system — took long enough that patients in pain simply called whoever answered fastest on Google Maps.
The booking embed was the excuse for never caching anything: “the site is dynamic.” It wasn’t. One iframe was dynamic; the other forty pages were brochure content being rebuilt by PHP for every nervous patient.
Now the brochure serves as static HTML with the booking button in the first paint, the embed stays live, and GDPR mode keeps the AI features away from patient data. The phone rings less; the calendar fills more.