The story
Nearly all of Amara’s salon traffic arrives the same way: Instagram bio link, on a phone, mid-scroll. The visit has the attention span of a story — if the price list and the book button aren’t there immediately, the thumb goes back to scrolling.
Her site had a page builder theme, a gallery of balayage transformations, and an embedded booking widget. Pretty, and four seconds slower than a story swipe.
Cached with the booking widget left live, images converted, scripts delayed — the bio link now opens like part of the app. The before/after gallery still does the selling; it just shows up in time to.