# How to white-label the plugin

> Replace the xSpeed name, logo and attribution with your own so client sites show your agency's branding instead of the plugin vendor's.

- Category: Settings
- Canonical: https://xspeedcache.com/docs/branding/

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If you build sites for clients, every plugin in their admin is a small advert for someone else. **Branding** replaces xSpeed's name, logo and attribution with yours, so the caching panel looks like part of the site you delivered rather than a third-party tool.

> **Where to find it**
>
> 1. In your WordPress admin, click **xSpeed Cache** in the left menu.
> 2. In the xSpeed Cache sidebar, open the **Settings** group.
> 3. Click the **Branding** card.
>
> *Shortcut: open `wp-admin/admin.php?page=xspeed#/settings/white-label` directly.*
>
> ⭐ This panel is part of **xSpeed Pro**.

![The branding settings](https://xspeedcache.com/_astro/branding-settings.D1OdSoms.png)

1. **Enable white-label** — the master switch.
2. **Brand name** — replaces "xSpeed" throughout the admin.
3. **Brand logo** — replaces the xSpeed mark.
4. **Footer credit** — replaces the default attribution.
5. **Hide help / external links** — suppress outbound links.

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## Settings at a glance

| Setting | Default | What it does |
| --- | --- | --- |
| **Enable white-label** | Off | Master switch. Off = default xSpeed branding everywhere. |
| **Brand name** | Empty | Replaces "xSpeed" in menu title, sidebar header and page titles. |
| **Brand logo** | Empty | Image shown in the dashboard sidebar and setup wizard. |
| **Footer credit** | Empty | Replaces "Built by WPDeveloper" on the Help & Support panel. |
| **Hide help / external links** | Off | Suppresses outbound links and vendor attribution. |

Every field is **empty by default and falls back gracefully** — an empty Brand name keeps "xSpeed", an empty logo keeps the xSpeed mark. So you can rebrand partially without anything looking broken.

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## How it works

Turn on **Enable white-label** and the fields below take effect. Leave it off and the defaults show everywhere, regardless of what you've typed — useful for preparing branding before switching it on.

The four fields cover the places the plugin names itself:

**Brand name** replaces "xSpeed" in the admin menu title, the sidebar header, and page titles — the text a client sees most often.

**Brand logo** takes an image from the Media Library, shown in the dashboard sidebar and the setup wizard instead of the xSpeed mark. The panel recommends **a square image (SVG or PNG)**; a wide logo will be letterboxed awkwardly in a square slot.

**Footer credit** replaces the default *"Built by WPDeveloper"* attribution on the [Help & Support](https://xspeedcache.com/docs/help-support/) panel — your agency name, or a support address the client should actually contact.

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## Hide help / external links

Off by default, and worth understanding before you enable it, because it affects what your client can reach.

It suppresses three things: the external **Open ticket** link, the WPDeveloper attribution on the [Help & Support](https://xspeedcache.com/docs/help-support/) panel, and the docs link on the setup wizard.

The case for it is straightforward — if you're presenting this as your own tool, a link to another vendor's ticket system contradicts that, and you probably want support requests coming to you.

> ⚠️ **This removes your client's route to vendor support.** That's the intent, but it means you're now their only support channel. Combine it with a **Footer credit** naming how to reach you — otherwise a stuck client has no visible path to anyone at all.

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## Related

- [How to get support](https://xspeedcache.com/docs/help-support/)
- [How to activate your licence](https://xspeedcache.com/docs/license/)
- [How to manage a multisite network](https://xspeedcache.com/docs/multisite/)